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Fresco Logic demonstrates mass storage application at the SuperSpeed USB Developer Conference
Release Date : November 17 , 2008

Demonstration showcases Speed Increase compared to USB 2.0 Using Fresco Logic’s SuperSpeed USB xHCI Host and Device Development Platforms

SuperSpeed USB Developer Conference, San Jose- November 17, 2008 - Fresco Logic, a leading Silicon IP, IC Systems and Solutions Company, will demonstrate the industry’s first SuperSpeed USB device based on the Mass Storage Class specification on Fresco Logic’s development platforms at the SuperSpeed USB Developers Conference beginning today in San Jose, California. This demonstration shows data transfer using the existing Mass Storage Client Driver, a prototype xHCI Driver, and a SuperSpeed USB Mass Storage Device over SuperSpeed USB cables and connectors. The transfer rate achieved is several times greater than can be obtained using Hi-Speed USB. The demonstration highlights the ability of SuperSpeed USB to deliver performance benefits while preserving the bulk of the software infrastructure; providing immediate and easy access to SuperSpeed USB bandwidth for next generation NAND flash storage, external HDD, and HD video streaming applications that demand higher bandwidth than Hi-Speed USB can provide.

"Fresco Logic’s demonstration illustrates the performance increase that can be achieved when utilizing an existing class driver with SuperSpeed USB," said Jeff Ravencraft, USB-IF president and chairman. "SuperSpeed USB will deliver new and compelling usage models to consumers; however, legacy solutions will also benefit from SuperSpeed USB advancements."

“We have reached another key milestone in development of the next generation of USB with our demonstration here at the SuperSpeed USB Developer Conference,” said Bob McVay, CTO of Fresco Logic. “Many mass storage applications will benefit from a performance boost now with existing client drivers. We will continue to work closely with our partners and the USB ecosystem to continue deployment of SuperSpeed USB in the market.”


Fresco Logic released SuperSpeed USB Host and Device IP as part of its USB IP family of products. Fresco Logic also offers a variety of hardware development platforms to accelerate development of SuperSpeed USB products. The products are shipping under a limited availability model to early adopters wishing to move quickly to integrate SuperSpeed USB into their products. For more information contact Fresco Logic at 1-503-616-5827 or go online and register at

About Fresco Logic

Fresco Logic is a Silicon IP, IC systems and Services Company focused on providing advanced solutions for moving and storing content. High-definition video and the explosion of content sharing in social media networking is driving the demand for faster connectivity and increased storage across consumer electronics, personal computing, and mobile internet devices. Fresco Logic works closely with strategic customers and partners to help build new products based on emerging connectivity standards such as SuperSpeed USB, and storage platforms for applications like solid state drives (SSD’s) targeted for mobile internet devices. By providing a comprehensive offering of Silicon IP, Systems, and Services, Fresco Logic gives product development companies the right mix of cost effective offerings to bring SuperSpeed USB connectivity and flexible storage options to market faster.